Let's discuss the various Instagram post types and some finest practices for encouraging engagement.
Images
The most typical post on Instagram is an image post. When publishing images, share a variety of pictures. Variety will reveal your brand is diverse and engage your fans in various methods.
It's likewise crucial to remember that Instagram users are trying to find real posts from brand names-- not blatant ads. Try to capture your company culture with way of life shots and behind-the-scenes looks. Prevent publishing too many pictures of your product.
Example: Nike's Instagram includes product pictures, but the bulk reveal genuine athletes, concerts, and other kinds of material that promote the Nike brand personality as a whole.
As you begin to check out the platform, you'll see there are many sort of images you can publish to your account. Get innovative! Remember of any ideas or designs you think would work well for your brand.
To get you began, we've put together a list of some successful Instagram image types.
Behind-the-Scenes Posts
These posts offer a glance into the part of your service that people do not generally see. It's crucial that they do not look staged-- credibility is crucial!
Example: Aeronaut Brewing Company offered a within look at its company culture by showcasing its workers at work.
Reposts From Employees
Excellent material can be ideal in front of you ... on your staff members' Instagrams. (Just make certain to tag or credit the original poster.) Reposting images from your workers is an easy way to curate genuine material and humanize your organization. Not only will your audience engage with your brand name, but they'll likewise start to "bond" with your workers.
Example: Fenway Park frequently reposts images shared by the premises team as they prepare the stadium.
Educational Posts
Educational posts offer snackable ideas on how to do or make something. The photos or videos usually present the instructions in a way that fast and easy to follow.
Example: The popular Tasty recipe video series from Buzzfeed is instructional yet really amusing and easy to duplicate.
Influencer Posts
Influencer posts use the popularity of a star or widely known public figure to promote your brand. These posts often consist of a visual of the influencer utilizing or interacting with your item. One of the main advantages of influencer posts is acquiring the attention of another audience.
Example: Goal Zero reveals distinguished rock climber and photographer Alex Honnold using one of its solar power charging stations. Not only is Goal Zero reaching its own audience, it's likewise reaching Alex's 500,000-plus Instagram follower base.
Motivational Posts
An inspirational post combines a simple visual with an overlaid quote or uplifting text. These posts motivate your audience and enhance your brand name worths. While effective, try to post these moderately to prevent looking tacky. Apps like Quipio and Typic can help you add text to pictures in a way that's consistent with your brand name guidelines.
Example: Foundr often shares motivational posts to motivate its follower base of business owners, small business owners, and online marketers. The posts likewise line up with their mission as an organization media company.
User-Generated Content
Comparable to worker reposts, user-generated material (UGC) is curated material from your fans and followers. Your tagged posts and posts with your brand hashtag are a fantastic source for UGC.
Sharing your fans' and followers' photos not only make the initial poster feel good, it also reveals that you truly care about your consumers. Simply be sure to credit the original post with a tag or in the caption. To repost user-generated content, screenshot and crop the initial post or use a reposting app like Repost for Instagram.
Example: WeWork carries out a yearly #DogsOfWeWork campaign and assembles the best submissions together into an annual calendar. WeWork doesn't repost every tagged image, their campaign assists create important reach and engagement.
Newsjacking (Trending Holiday Posts)
It seems like there's a "holiday" for whatever nowadays. Events like National Sibling Day and National Ice Cream Day produce a ton of engagement on social media. Participate the fun by taking part in a regional, national, or world pattern. A newsjacking post is an excellent way to post humorous content that connects to light-hearted events.
Example: Corridor Brewing commemorated the Cubs' Opening Day. Through this More Help post, the American restaurant chain tapped into a popular American activity.
Recording and Editing Instagram Photos
Now that we've explored what you can publish on Instagram, let's review some methods to make sure your material achieves success. Unlike other social networks platforms, Instagram's simple profile design forces you to focus on the quality of material ... not the quantity.
While this is fantastic for engagement, it also means that you can't conceal mediocre material. Do your very best to utilize high-resolution images on your Instagram feed.
Square images need to be 1080 x 1080px. Landscape images ought to be 1080 x 566px, and profile images must be 1350 x 1080px. No matter what size you submit, every image will be shown as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You might be believing How am I supposed to catch the perfect, high-quality shot without a premium camera? No worries! Phone video camera innovation has actually ended up being so sophisticated that it now rivals thousand-dollar cameras.
Fantastic photography is no longer restricted to those with expert cams. You (yes, you!) can take attractive pictures your audience will enjoy utilizing a tool you currently have in your hands. Here are some suggestions to drive fan growth and Instagram engagement.
1. Follow the guideline of thirds.
To instantly enhance your image structure, switch Read This Post Here on your video camera grid lines. Goal to put your topic at the crossway of one set of vertical and horizontal lines. This strategy, called the guideline of thirds, is popular among painters, illustrators, and photographers.
Putting your topic off center produces a slight imbalance that captures your audience's eye. To switch on your grid lines (on an iPhone), go to Settings > Photos & Camera and change Grid to on.
2. Concentrate on a single subject.
A crowded background with numerous subjects in a frame only sidetracks from the focus of your shot. It can even puzzle your audience.
Instead, concentrate on a single subject in each photo. Get rid of interruptions by cropping them out or finding a clean background to shoot versus.
3. Benefit from unfavorable space.
Negative area is the void around your subject. Leaving negative area around your subject will draw attention to the wanted focus of your image and avoid it from looking crowded.
4. Look for interesting perspectives.
Individuals are used to seeing the world from eye level. To create interesting and fresh images, utilize shots from various perspectives. Alter your shooting point of view to capture a bird's eye view or worm's eye view. Try out various angles to find brand-new viewpoints on common sights.
5. Leverage balance and patterns.
The human eye is naturally drawn to symmetrical shapes and things. Sometimes, it's finest to break the guideline of thirds and center the scene in your frame. Leading lines are another more particular form of balance that pulls the eye into the photo. Individuals are likewise drawn to patterns. A pattern might be guy made, such as a tiled floor, or natural, such as petals on a flower or vines on a wall. To make things really intriguing, break up the pattern with your topic.
6. Usage natural light.
Standard overhead lighting develops extreme shadows and highlights that develop unwanted dark and light areas in your photos. To avoid this from occurring, use soft natural light anywhere possible. Try taking pictures next to a window, and for outside shots, the half-hour just before sunset and after daybreak frequently provides the most striking lighting as the sun is low in the horizon.